Lucido is an industry of fragrance-free cosmetics for men. More especially of products targeting men mainly in their 40s who really care about product quality, most importantly anti-aging and fragrance-free features, to make them look cool and well-groomed.
The work was intended for men’s hygiene products and consisted of making different illustrations in order to represent a man in his daily life who moreover does not smell very good.
For this briefing, I made the rough and illustrations. My internship supervisor made some changes to some of them.